Monday, February 27, 2006
Belgian newspaper to become first 'paperless' daily
Belgian newspaper to become first 'paperless' daily
Irex and their parent, Philips, are approaching this the right way in an industry that is so fearful of a change in medium: all you newspaper men and women, this little technology will save you from paying for all that paper. Nothing like a good clear business incentive to get business leaders to take notice. Now when are magazine executives going to realize that content and relationship with readers is what is important not the ecologically unsound medium.
Irex and their parent, Philips, are approaching this the right way in an industry that is so fearful of a change in medium: all you newspaper men and women, this little technology will save you from paying for all that paper. Nothing like a good clear business incentive to get business leaders to take notice. Now when are magazine executives going to realize that content and relationship with readers is what is important not the ecologically unsound medium.
