Thursday, August 02, 2007

Trying to shake things up in this greying industry...

As you can see, after months of not doing much with this blog, I have been joined by who is working somewhere in the magazine industry. We plan to shed some light on the underbelly of periodical publishing............... stay tuned.

The Industry's Dirty Little Secret (Part 1)

What happens to the whole distribution system when Scan Based Trading and the shrink of 5% is factored into the equation?

What happens to the wholesaler's margins then?

What no one is talking about is that all wholesalers are actually doing it UTR (under the radar) today and charging the shrink back to the publisher.