Monday, November 19, 2007

Is anybody out there?

Every time the circulation numbers come out we get to enjoy every pundits analysis of what the figures really mean. What they really mean is that print is dying a slow death, quarter by quarter, year after year. Subs are down, newsstand is down, allocation of space at retail is down, # of locations are down. Should I go on? Paper prices are up, energy is rising, pricing throughout the system is wrong. Enough already?

Where are the great minds that rise to these occassions, that find a way to cut costs, intergrate print and digital, fix the distribution channel, and market the product as alive and viable?
Where are they? They're talking to themselves and the idiots that run the so called "great" companies of our industry are feathering their nests and laying off their marketing and promotion departments because they don't know what else to do with themselves.

The sad thing is that this is a great time to be in publishing if these cowards had some courage and told the pundits to shut the fuck up and actually did their jobs.

Not that I'm bitter or anything.
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